How I hate, “year ender” pieces. Feels like just more disposable junk on TV. Do I really need to go back to September 11 all over again? It’s in my body forever. I don’t ever need to see those smoking towers ever again. It changed me, and all of us here in the US.
I used to work in the news business many moons ago, and this time of year the program execs would always crank up these tired retrospectives that tell us what we already know. I guess people like to roam down memory lane this time of year. What is valuable for me this time of year is to know that I am happy to kiss 2009 good-bye. A bitter year for the most part, but ending up on a very sweet and optimistic note. Looking to continue that through the dark & chilly January and February here in the Northeast.
2009 was certainly rough stuff, for me at least. My art selling career took a dive off the cliff. Felt like the floor fell out from under me. It took me months and months to come to grips with the idea that I had to change my construct in how I viewed my painting business and career. How would I sell art if the galleries are suffering so? If you read the trade magazines, gallery owners are bearing up with stiff upper lips and giving good little bites of optimism — showing courage in trying to figure out their place in the new economic world we are all dwelling in now. I think they are masking their real feelings. I hope I am wrong.
A longtime gallery professional I know said to me recently, “I think the gallery business is over. And it’s never going back.” This person has ridden the crest of the gallery wave of success that ran for years and years. Think about it. What do you need to open an art gallery? A lease on a space, hopefully a good location for foot traffic, a beautiful floor and walls, good lighting, a desk, a computer, some storage space. The art on the walls comes from a constant stream of artists begging to show their work. The gallery owner takes the work on consignment, opens the doors and start selling! Of course, what you really need is an understanding and appreciation of what kind of art you are representing and why. The rest takes care of itself, or at least used to.
I have sold much work in many galleries all over the US. Also, I’ve sold lots of work to buyers who don’t go to galleries for many reasons. They feel, “less than knowledgeable” when they go to a gallery. How many times have I heard the phrase, “Well, I don’t know art history, so I don’t know what’s good.” To which my standard reply goes, “Duke Ellington said it best, ‘If it sounds good, it is good.”
We are in times of sweeping change. People want to buy things as always, but they want a different buying experience. Case in point is the Kindle. People who read a lot and buy a lot of books are taking to the Kindle. My wife bought one for me for my birthday a month ago. I love it. Here’s the buzz from Kindle users; “I love it, I read faster, I read more.” Is that exactly true? I don’t know, but I do know that with that kind of perception the bookstore is doomed. Only a matter of time. Is same true about art galleries? I don’t know, but I sat and watched my carefully and painstakingly built art career get swept out to sea in one ugly tsunami.
I was catatonic for a long time, but now am back in the game, selling to individuals the way I did before I found my way into the galleries. People are having Tupperware parties again, jean parties, jewelry parties. Anyone who has access to product is selling at wholesale prices. People still want to buy things, but they want to buy them differently.
September 11, 2001 changed everything. The Recession has changed everything, again. We adapt or die. If there is anything to learn by looking back is that we must change with the times. I hate change for the most part. But here’s the choice; change with the times or die. Ok, now I’m saying, change is good. I am totally optimistic about 1020. Totally aspirational.
So, I will once again avoid those tedious, “year enders” in the media, and concentrate on what I have to do now, which is to adapt, be aware, and be flexible. If you have enjoyed any of the 50+ pieces I’ve published in the last calendar year, I am glad. Thank you for reading and sticking with me, I will work hard to try and bring you new posts that are provocative, stimulating and inspiring. Happy New Year to you all.
Always from my heart,
Steve Alpert










